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Action Cartoons, Girl Viewers, and Misogynistic Marketing

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If you’ve been linked here by another blog, especially one purporting to be about why certain shows were cancelled, read my additions to this post at the bottom of the page. (edit Jan 2017)

Recently there was a small controversy in the animation community where fans found out that the networks don’t want girls watching the boy’s shows. Worse they don’t actively don’t care about girls. Misogynistic marketing was exposed and there was an outcry against it. This isn’t new, it’s been going on for decades and this type of misogyny is deeply engrained in our culture.

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Shezow! has an agenda?

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Shezow is an Australian-Canadian cartoon created by Obie Scott Wade that was recently picked up by the Hasbro network The Hub; home to popular Hasbro cartoons such as Transformers Prime and My Little Pony: Friendship is Magic. This rather unremarkable show managed to spark some controversy with its premise of a 12 year old boy inheriting a magic ring that turns him into a superhero, except the ring is meant for a girl so it changes him accordingly.

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G.I.Joe Renegades Review

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Renegades was a cartoon series made in 2010 by Henry Gilroy, Marty Isenberg, and Jeff Kline, for Hasbro’s then new network The Hub along with a new Transformers series, Transformers Prime. The series is a complete reimagining of the franchise with Cobra now being a corporate giant with hidden agendas instead of an inept terrorist organisation and the Joes are now the A-Team.

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